Linear TV Networks vs Digital Providers: The Transformation of Competition and the Future of New Content, within the Context of Diverse Viewer Demands and Ongoing Competition

Linear TV networks have long been recognized as traditional television models, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between conventional TV networks an

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